Customers may not understand the benefits of waterproofing due to:-
1. Lack of awareness:-
Limited knowledge about waterproofing and its importance.
2. Short-term thinking:-
Focus on initial costs rather than long-term benefits.
3. Invisible benefits:-
Waterproofing is often invisible, making its value hard to appreciate.
4. Misconceptions:-
Belief that waterproofing is only necessary for areas with high rainfall or extreme weather.
5. Prioritizing aesthetics:-
Focus on visual aspects of a building rather than functional aspects like waterproofing.
6. Unfamiliarity with consequences:-
Unaware of the potential damages and costs associated with water damage.
7. Trust in builders/contractors:-
Assuming that builders/contractors have already taken care of waterproofing.
8. Limited understanding of technical aspects:-
Difficulty grasping the technical details and benefits of waterproofing.
9. Budget constraints:-
Waterproofing may be seen as an unnecessary expense.
10. Lack of education:-
Not understanding the importance of waterproofing in maintaining a building’s integrity and longevity.
It’s essential to educate customers about the benefits of waterproofing, highlighting its long-term cost savings, structural protection, and health benefits.
