Customers’ Awareness is Required

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We know that customers' awareness is required. But most customers do not want to be aware regarding the benefits of waterproofing and damp proofing treatment.

It can be challenging to convince customers to prioritize waterproofing and damp proofing when they are not aware of its importance. Here are some strategies to help raise customer awareness:-
1. Simple explanations:- Use easy-to-understand language to explain the benefits and consequences of waterproofing and damp proofing.
2. Visual aids:- Share images, videos, or diagrams to illustrate the effects of water damage and the benefits of proper treatment.
3. Real-life examples:- Share case studies or testimonials from satisfied customers who have benefited from waterproofing and damp proofing.
4. Comparative analysis:- Compare the costs of preventative treatment versus repair costs after water damage.
5. Collaborate with influencers:- Partner with architects, designers, or other industry professionals to promote the importance of waterproofing and damp proofing.
6. Social media campaigns:- Utilize social media platforms to share engaging content, infographics, and videos highlighting the benefits of waterproofing and damp proofing.
7. Free consultations:- Offer free consultations to educate customers on the benefits and options for waterproofing and damp proofing.
8. Industry events:- Host or participate in industry events, seminars, and workshops to raise awareness and promote best practices.
9. Online resources:- Create informative blog posts, articles, and guides that customers can access online.
10. Referral incentives:- Encourage satisfied customers to refer friends and family by offering incentives, such as discounts or rewards.

If we do the Acrylic Polymer coating (2 Coats) mixed with cement over the AAC block wall inside the flat, it will prevent the damp and shrinkage crack after the plastering, putty, and painting.

Applying an acrylic polymer coating mixed with cement over the AAC block wall is an excellent idea! This layer will act as a barrier, preventing dampness and shrinkage cracks from appearing after plastering, putty, and painting.
The acrylic polymer coating will:-
1. Reduce water absorption:- Minimizing the risk of dampness and water-related issues.
2. Enhance durability:- Strengthening the wall against cracks and damage.
3. Improve adhesion:- Ensuring a strong bond between the AAC blocks and the plastering/painting layers.
4. Reduce shrinkage cracks:- By filling the micro-gaps and providing a flexible, crack-bridging properties.
By applying this coating, you’ll create a more robust and durable wall system, reducing the likelihood of future issues.
Just ensure proper surface preparation, mixing, and application of the coating.

If a person wants to purchase a car, he always tries to educate himself regarding the engine specifications and others in detail through the internet or other options. But before purchasing a flat, this effort is abolished. Why ?

It’s interesting to observe how people often prioritize research and due diligence when buying a car but may not do the same when purchasing a flat.
There are a few possible reasons for this:-
– Lack of awareness:- Some individuals might not be aware of the importance of researching and understanding the details of a property before buying.
– Complexity:- Real estate transactions can be complex, and the process may seem overwhelming, leading people to rely on agents or developers without doing their own research.
– Emotional factor:- Buying a home is an emotional decision, and people might prioritize factors like location, aesthetics, and amenities over technical details.
– Trust in authorities:- Some individuals might trust developers, agents, or authorities to ensure everything is in order, without feeling the need to verify details themselves.
– Limited resources:- Access to reliable information about property specifications, regulations, and potential issues might be limited, making research more challenging.
It’s essential to remember that buying a property is a significant investment, and researching and understanding the details can save individuals from potential pitfalls and regrets in the long run.

Waterproofing vs. Damp proofing treatment

Waterproofing and damp proofing are both treatments used to prevent water damage, but they serve slightly different purposes:-
Waterproofing:-
– Prevents water from entering a structure or area
– Typically used for exterior applications, such as roofs, walls, and foundations
– Designed to withstand hydrostatic pressure (water pressure)
– Usually involves applying a waterproof membrane or coating
Damp proofing:-
– Prevents moisture from rising through a wall or floor
– Typically used for interior applications, such as basements, crawl spaces, and walls
– Designed to prevent capillary action (water rising through porous materials)
– Usually involves applying a damp proof course (DPC) or a waterproofing material
In summary:-
– Waterproofing keeps water out
– Damp proofing keeps moisture from rising
Both treatments are essential to maintain the integrity and durability of buildings, and it’s common to use both in different areas of a structure.

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