Customers Truly Understand and appreciate the Benefits of Waterproofing

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Unless customers truly understand and appreciate the benefits of waterproofing and damp proofing treatments, it can be challenging to raise awareness and encourage adoption.

It's essential to connect with customers on an emotional level, helping them visualize the potential consequences of neglecting waterproofing and damp proofing, such as:-
– Water damage and costly repairs
– Health issues from mold and mildew
– Structural weakening and safety risks
– Reduced property value and aesthetic appeal
By sharing relatable stories, examples, and testimonials, you can help customers internalize the importance of waterproofing and damp proofing, making them more likely to prioritize these treatments and appreciate the long-term benefits.
Emotional connection + education = Awareness and action!

Construction Chemicals companies do not make any awareness program for customers and builders. But they arrange the Mason meet. Why?

While construction chemicals companies may not prioritize awareness programs for customers and builders, they often focus on promoting their products to masons and contractors through events like Mason Meets. This approach can lead to a gap in understanding the benefits and proper application of waterproofing and damp proofing treatments among customers and builders.
Mason Meets are useful for training and educating masons, but it's equally important to educate customers and builders about the importance of waterproofing and damp proofing. This can be achieved through:-
1. Seminars and workshops
2. Social media campaigns
3. Online tutorials and videos
4. Print media advertisements
5. Collaborations with architects and engineers
6. Customer testimonials and case studies
By educating all stakeholders, construction chemicals companies can promote a culture of awareness and best practices, leading to better outcomes and increased customer satisfaction.

If a slab of 10 ft × 7 ft thickness 5 inch. What will be the tentative porosity ratio of total slab ?

The normal porosity ratio for a concrete slab depends on various factors, including the mix design, cement content, water-cement ratio, and curing conditions. However, here are some general guidelines for the porosity ratio of a concrete slab:-
– For a typical concrete mix with a water-cement ratio of 0.5 to 0.6, the porosity ratio can range from 10% to 15%.
– For a concrete mix with a lower water-cement ratio (e.g., 0.4 to 0.5), the porosity ratio can be lower, around 8% to 12%.
Assuming an average porosity ratio of 12% for a typical concrete slab, we can estimate the total porosity volume of the slab as follows:-
Slab dimensions: 10 ft x 7 ft x 0.5 ft (thickness) = 35 cubic feet
Total volume of slab: 35 cubic feet
Porosity ratio: 12% (or 0.12 as a decimal)
Porosity volume: 35 cubic feet x 0.12 = 4.2 cubic feet
So, the total porosity ratio for the slab is approximately 4.2 cubic feet out of 35 cubic feet, which is around 12% of the total volume.
This is a rough estimate and the actual porosity ratio can vary depending on the specific concrete mix and slab conditions.

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